Case Study: INBOUND 2022

Objective: Creating Conference Delight

In 2022, HubSpot hosted thousands at the Boston Convention & Exhibition Center for INBOUND - an annual industry event for marketing & sales professionals. The Danger Booth was brought in to set up in the main expo area to offer fun, high-quality, headshots to conference goers. Over the course of three days, The Danger Booth captured over 9,000 images across two headshot lounge set-ups. Each day utilized two uniquely colored backdrops aligned to the event branding, six in total, which created a “collect ‘em all” buzz with some attendees coming back each day for more.